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Free tool · Brand display

BIMI record checker

Look up the BIMI record at default._bimi, fetch the logo SVG, validate the VMC URL, and confirm your DMARC posture is strong enough for BIMI to actually display in Gmail / Yahoo / Apple Mail. No signup.

What this tool checks

BIMI (Brand Indicators for Message Identification) lets you display your brand logo next to authenticated mail in participating mail clients. We resolve the default._bimi.<domain> TXT record, parse the l= (logo URL) and a= (VMC) tags, then fetch each.

The logo must be SVG Tiny PS 1.2 with no scripts, no embedded raster images, and a square aspect ratio. We download it and validate the constraints. The VMC (Verified Mark Certificate) is required by Gmail, Yahoo, and Apple Mail to actually display the logo - without one, the record is published but the logo doesn't show.

We also re-check the apex DMARC posture - BIMI requires p=quarantine with pct=100 at minimum, and most receivers prefer p=reject. A weaker DMARC means the BIMI record is essentially decorative.

How to read the results

Self-asserted SVG without VMC works in some mail clients (older Yahoo paths) but not in Gmail or Apple Mail. If you want the logo to actually appear in customer inboxes, the VMC is mandatory.

VMC pricing: Entrust and DigiCert are the two CAs offering VMCs. Cost is around $1500-2000/year. Trademark ownership for the logo is required as part of the verification - if you don't own a registered trademark on the logo, you can't get a VMC.

DMARC at p=none: BIMI silently doesn't display. The record can be published but is functionally inactive until DMARC tightens.

Frequently asked questions

Is BIMI worth setting up?

If your customers see mail from your domain in Gmail / Yahoo / Apple Mail in non-trivial volume, yes - the trust signal is meaningful. If you're sending B2B to enterprise inboxes (Exchange, Outlook desktop), the trust lift is smaller because those clients don't render BIMI yet.

Do I have to have a registered trademark?

For a VMC (Verified Mark Certificate), yes - the CA verifies trademark ownership as part of issuance. Without one you can publish a self-asserted BIMI record, but it will not display in Gmail or Apple Mail.

Why does my BIMI record exist but the logo does not show?

Most common: DMARC isn't strong enough (must be quarantine + pct=100 minimum, ideally reject), or you don't have a VMC. Receivers silently skip the display when prerequisites aren't met.

What format must the logo be?

SVG Tiny PS 1.2 (Portable / Secure profile) - no scripts, no external resources, no raster embeds, square aspect ratio. Most existing brand SVGs need to be re-exported or hand-cleaned to comply.

How do I fix my DMARC for BIMI?

Use the DMARC walk-through wizard - it generates a personalized migration plan from your current state to p=reject which is BIMI-eligible.

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